This week Jane’s been interviewed by placemaking mavens Local Legends Project.
They covered tasty topics as diverse as Wolf Olins’ rebrand of Tate, the importance of authenticity in place branding, the age old tension between curatorial and communications and the complex interrelation between government and culture.
We’re excited to finally share the new visual identity for Royal Museums Greenwich, designed by Intro – the culmination of years of hard work on the museums’ brands.
Talking about cultural nostalgia is old hat. Myriad commentators have pointed out the post-millennial penchant for bake-offs, classic film franchise reboots, the trendification of taxidermy, vinyl record fetishisation and Downton Abbey.
It’s telling that the chief characteristic of the meaningless label of our day, ‘Hipster’, is a yearning for the authentic, the analogue and the retrograde. But has this undeniably real trend permeated even the nervously guarded stockades of the cultural sector?