Olympics Studies Centre
Becoming an integral part of the IOC
Where did we start?
With a unique collection and set of resources, the IOC Olympic Studies Centre offers a wide range of different services under one roof, managed by a team with extensive expertise. They perform a vital role as the link between the IOC and a diverse customer base, including the Olympic Movement, academics and the media. Despite this special status, their positioning was unclear and their profile within the IOC and with non-academic audiences was low.
What did we do?
Through thorough research, interviews and staff workshops, we developed a new positioning strategy for the OSC that clearly defines their role and what makes them unique. Working closely with internal and external stakeholders, we also created a detailed communications plan and developed a set of tone of voice guidelines and key messages, a practical guide to delivering the OSC’s positioning strategy through their communications. This has helped staff understand how to effectively communicate the breadth of their activities, how to reach their various audiences and how to identify the appropriate channels through which to connect with them.
What's the impact?
The new positioning has succeeded in making them more confident about what makes them special. The strategic communications plan has given the OSC a clearer framework to make their communications more visible, appealing and focused - not only to their external audiences but also within the IOC. The new strategy is also driving the development of their new visual identity.
“Jane Wentworth Associates clearly understood the need to the OSC to enhance its profile as “the world centre of reference for Olympic knowledge”. JWA was extremely helpful in guiding us to articulate our vision and values in a compelling way. This new brand strategy gives us the opportunity to increase our visibility and the impact of our communication among our numerous stakeholders.”
Maria Bogner, Head of the Olympic Studies Centre