Xanthe Arvanitakis

Director and Senior Consultant

JWA’s latest addiction is dragging the cultural sector, kicking and screaming, into the realities of a commercial world.

Xanthe worked for over 15 years in the commercial sector – leading and building digital agencies – before diving headlong into the world of museums. She made the wildcard move in 2013, taking up the role of MD of Soane Museum Enterprises, before being promoted to Director of Commercial and Operations for Sir John Soane’s Museum in 2015. Luckily for us, she hasn’t looked back

Q&A with Xanthe Arvanitakis

I have joined as a Director and Commercial Strategist to help JWA look at how we can support our clients to instill a more entrepreneurial culture in response to our clients' needs.

Brand is all-encompassing. It’s the essence of an organization that helps unite staff to do more and better

The Bush theatre. It has been like a phoenix - reborn in a fabulous building (the old library) in the heart of Shepherds Bush.  It is also more than a theatre - it discovers new talent, stages world renowned premiere productions, supports local schools and has a great bar!

I have 3 kids and a large extended family so am taxi driver, cook and carer. My passion - making the most of London’s nature - walking (or running) in our local parks and by the river.